Norm's Big Fish Bait & Tackle 1780 Pacific Coast Hwy, Seal Beach, CA90740 This shop has been here since 1963. Inside you'll find a fisherman's dream. There are rods, lures, clothing…More and boating accessories. On the bulletin board are news clippings about giant fish caught in local waters. If you have some time, listen to the owner, Ron, spin some tales of the sea.